Myf Ryan, CMO at Westfield UK and Europe, says: “We’re so heavily connected to all of our digital devices on a daily basis that we’re seeing a real shift in consumers towards wanting and demanding a much stronger sensory experience within a physical environment.
It’s about creating an immersive and escapist type of environment that physical retail can own in a way digital never can.” Ryan cites coffee machine retailer Nespresso as one company that is investing in sensory marketing.
Retailers sued in class or representative actions for alleged wage-and-hour violations often object to discovery requests that seek the contact information (names, addresses, etc.) of their employees — the rationale being that such information is private and burdensome to collect and should not be disclosed unless there is reason to believe that the alleged unlawful practices occurred in locations The New Era of "Responsive Retail" As the Internet of Things continues to drive the next era of retail, companies need to be ready to embrace these technologies as a means of meeting its digital shoppers’ evolving demands.
“This technology allows us to know with [great] accuracy that there was a direct connection between bricks and mortar and the [online] consumer.” Jamestown is relying on two Atlanta-based technology and research companies to provide the consumer insights to retailers: Cardlytics, which uses credit card transactions to determine customers’ purchase-based decisions, and Alexander Babbage, a data analysis company tracking cell phones and GPS technology.
Using the data, Jamestown can learn where its core shoppers are hailing from as well as their behavior patterns, such as which stores they visit and how often they visit a store only to later make a purchase through that retailer’s online store.
How to Analyze the Data One primary mission of the study is to track retail solutions that large regional and national retailers most frequently use in their day-to-day businesses. Measuring the current up-do-date install base to pinpoint what is and what is not commonly used in retail; and 2.
Short-term and long-term purchase plans to show what solutions retailers are investing in to achieve their strategic goals.
This comes in handy if a tenant complains to Jamestown about sales slowing down, for instance, as the landlord can then provide consumer intelligence showing the value of its physical location.