Users then personalize their profiles with a headline, an essay description, and a list of interests.
However, it also allows them to focus on retention of customers rather than constantly having to attract new singles.
Plenty of Fish also has led the pack on innovation for many years offering many options for communication to serve the varied interests of users.
Plenty of Fish is keeping things fresh with an updated look for its i OS and Android apps, and a brand new feature designed to help singles get the conversation started. After releasing Conversation Nation, the largest study of singles and conversation ever conducted, the dating service is putting communication front and center.
Data from the study found that 74 percent of single Americans believe small talk is worthwhile because it helps break the ice and provides basic information about a potential date.
You can create a profile for free, which will allow you to use the search function, create a profile, participate in the forums, and email members.