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We’ve already covered how ’s status as a branded docu-series from Playboy has affected its content.Decider also spoke to Cooper Hefner, current Chief Creative Officer of Playboy Enterprises and son of Hugh Hefner, about the scandals the docu-series explores, the company’s controversial reputation, and what it was like to cast his father.

“He will kill me if I print or if you say anything about him retiring,” the younger Hefner said of his father.

“But I think he is really enjoying his life as a 90-year-old at the mansion.” “Hef” turns 91 on Sunday, and he’ll celebrate as he has for decades, his son said: with a screening of “Casablanca” in his home theater with his guests dressed in 1940s attire.

This was not to appease feminists, but to update its geriatric business model. Viewings shot up 400%, from 4m unique views in July to 16m in December that year.

Love it or hate it, Playboy has been a household name for over six decades.

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