Robert Schick, of Intellectual Reserve Inc., who represents the Mormon church's trademarks, argued that the dating site has no official connection with the LDS and consequently, no claim to use its language or images."We believe we are well within our rights to protect both the use of the name of the church and the image of the Salt Lake temple and to make clear that the plaintiff's business has no connection whatsoever to the church," Schick told The Houston Chronicle.
While other Mormon online dating sites already exist, Mormon Match's selling points include profiles actually being reviewed by LDS singles, an ability to create and find parties "wherever you are in the world," mandatory profile pictures, anonymous browsing and no advertisements."Our Mission, and our passion, is to create and maintain an online community of LDS singles and to assist them in finding their eternal companion," the site describes itself on its Facebook page.
"However, we want much more than a simple dating site.
At LDS Friends Date we make it easy to find single local LDS singles.
Just join our free site and begin browsing and connecting with local LDS singles. Why fuss with installing anything on your phone when the free LDS dating site is totally mobile friendly.
In cultures where dating is acceptable, it can help you learn and practice social skills, develop friendships, have wholesome fun, and eventually find an eternal companion.