Online dating matchmaking industry


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As the industry matures, more clarity will be given to consumers about what types of services are out there, which in turn will enable people to research and select the most suitable option(s) more appropriately, leading to improved experiences and ultimately success in finding a partner.

Once someone has selected their service of choice, how can we, as an industry optimise their experience?

The USA, on the other hand, were ahead of the game.

Nowadays, I literally can’t keep up with the number of new offline matchmaking agencies springing up, not to mention the hundreds (perhaps thousands! I can only imagine how daunting it is for single men and women to choose their method of finding a partner (online vs offline) let alone researching the available options.

In 1997, investor infighting over whether to make Match available to gays forced a sale to Cendant, a consumer-services company, for $7 million, of which Kremen walked away with a fraction.