The move could also help forestall another effort to reform set-top box rules in Washington.The new You Tube offering shows that Comcast -- which has x1 boxes in about half of its TV subscriber homes -- doesn't view free streaming services as the dire threat to its pay-TV model as it once did. The California firm, which had close ties to the Obama administration, lobbied the Federal Communications Commission for set-top reforms for several years.The service also included access to Google Play Music All Access, which provides ad-free audio streaming of a library of music.
"We are excited to partner with Google to bring You Tube to X1 and provide our customers with easier access to all the content they love in one place," said Sam Schwartz, Comcast Cable's chief business development officer, in a statement.
Comcast chief executive Brian Roberts was expected to talk about adding You Tube at an investor conference on the West Coast late Monday.
Comcast didn’t announce when it expects to launch the You Tube app.
The deal is part of Comcast’s strategy to become the one-stop-shop for video, so subscribers don’t ever need to switch to an alternative streaming device (like Apple TV or Roku).
Comcast plans to launch a You Tube video app on the Xfinity X1 set-top platform nationwide later in 2017 — and move that will make internet video adjacent to TV programming on the U. X1 users will be able to access content on the You Tube Red subscription service, priced at $9.99 per month.