Advertisements, in their earliest form were used largely by companies in an attempt to get more people to buy their products.
They had one sole purpose and that was to get the name of their product across and increase sales.
Two teams battle through playoff rounds to reach the final in hopes of hoisting the Lombardi Trophy—they deserve our undivided attention. But game (and buffalo wings) aside, the commercials are hands down the second best part about the Super Bowl.
Truth is, scoring airtime for advertising during a Super Bowl isn’t cheap (roughly 3 million for a 30 second ad) so they to be hilarious and memorable. He starts the car with his hands (thanks to Dad and his remote engine starter).
In today’s era, you can connect to people through humor or speak to them emotionally.
Audi decided to take a chance from its previous style of advertisements, including humor and showcases of its newest cars, features and technology.
Notable mention goes to Bridgestone’s Performance Football, Coke’s finger crossing superstitious polar bear, E-Trade’s speed dating baby, Honda CR-V and Matthew’s day off (the full version is better), the Bud Light Rescue Dog, and the strange 2nd alien head on Cars.com’s Confident You. Teleflora with Adriana Lima – Another stupid message. It appears to have done little to prevent the violence.