To become a member of the site, applicants must submit a photo and profile and be voted beautiful enough by a majority of members from the opposite sex. The site now claims over 750,000 members around the world who pay monthly subscriptions that average around $15-$16.
Most members stay for about three months, and Hodge said overall revenue continues to grow.
Think that "affluent man" who you're about to join for an expensive dinner, will be able to pay for both of you? Running an exclusive online dating site myself, I can attest to the constant battle in working to maintain the integrity of online dating communities by weeding out disingenuous profiles -- yes, surprise surprise! The study of 1,000 single men and women -- all of whom belong to various leading mainstream dating communities -- was conducted across the US and the UK by global research agency .
The results uncovered a shameful excess of dishonesty from people purportedly looking to find their one true match.
His cover email read: ''Dear Janine, Just seen your beautiful face on The Ugly Bug Ball and would love to meet up. ''I've got a face that makes children cry but, as they say, beauty is in the eye of the beholder - and I think you'll love me too.'' Miss Walker, a shop assistant who lives with her parents, agreed. "I appreciate that Tom isn't Brad Pitt, but then I'm no Angelina Jolie either.