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As the industry matures, more clarity will be given to consumers about what types of services are out there, which in turn will enable people to research and select the most suitable option(s) more appropriately, leading to improved experiences and ultimately success in finding a partner.Once someone has selected their service of choice, how can we, as an industry optimise their experience?

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either at one end, or a very exclusive matchmaking service at the other.

Many people don’t seem to even know about the plethora of options in the middle that may actually be more suitable.

Most services also encourage members to add photos or videos to their profile.

Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.

Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards.