For a monthly fee, dating sites claim they'll do the math for you and spit out your soul mate in return.
Some websites gather data about you and crunch the numbers with all kinds of mathematical formulas and algorithms in order to fill up your inbox with compatible matches.
She too had been checking his 'last seen' status religiously. What the hell is he doing on Whats App at when he didn't reply to my message at midnight? This one feature was making Ellie question the foundation upon which her relationship was built.
And, rightly so, because the following week things came to a staggering halt when she discovered that he was — drumroll — cheating on her.
A recent report issued by the New York Times weighs in explaining why numbers and formulas are unlikely to help forge the perfect couple.
Hang on a minute, wasn't online dating designed to reduce the complexities of finding a partner in the first place?
Technology and competition for this lucrative market has made a mockery of it.