It's said they have been liking each other's posts on Instagram - almost every one in the last few months.
It can be a form of courtship that consists of social activities done by the couple.
The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.
Jameel is the deputy president and vice chairman of the family-run business Abdul Latif Jameel, one of the world’s largest companies, and is a key investor in Toyota.
His family are reportedly worth $1.5 billion (£1.2 billion).
Look, if it’s true and it’s out, then it’s true and it’s out.