Ford positioned the Thunderbird as an upscale model and is credited in developing a new market segment, the personal luxury car.
In 1958, the Thunderbird gained a second row of seats.
Moving away from the logo itself will be easy," said Ken Burt, the college's CEO.
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Staff at the institution said they became increasingly uncomfortable with the image of a coastal First Nations-styled Thunderbird.
When the logo was first adopted, it was meant to illustrate the school's motto of "Giving Wings to Learning." At the time, the college was called the B. The logo phase-out is part of an image overhaul for the college. Burt said someone raised the inappropriateness of the logo before recent re-branding efforts began but he didn't take it seriously at first.
"I have to admit, at the time I thought this doesn't make any sense, this is our symbol, it's been here forever," Burt told CBC "Authenticity is key to everything we do and if we're not authentic in our name and if we're not authentic in the services we provide our community, we're going to really fail," he said.
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