Although the Plenty Of Fish site and its "matching" criteria continue to match couples with age differences greater than the 14 year guideline, attempts to contact the "matches" resulted in an inbox message from Markus stating, among other things, "[t]here is no reason for a 50 year old man to contact a 18 year old woman." On March 25, 2015, Plentyoffish Media Inc.
The website for Plenty Of Fish appeared in several music videos in 2010: in Lady Gaga's "Telephone", Natasha Bedingfield's "Touch", Ke$ha's "We R Who We R", Flo Rida and Akon's "Available", Jason Derulo's "Ridin' Solo", Since the alleged hacking incident, Frind alleges he has identified persons he believes are responsible for the hacking, and alleges he is threatening legal action in response to the widespread negative media exposure.
At the time this received global media exposure and security experts blamed Plenty Of Fish for the security and privacy lapse specifically for keeping users' passwords unsecured.
Police said if you plan to meet someone you do not know, be sure to meet in a well-lit area where there are lots of people.
While it is free to use, Plenty Of Fish offers premium services as part of their upgraded membership, such as who has "liked" a member through the service's Tinder-like Meet Me feature, and allowing users to see whether a message has been read and/or deleted.
On February 28, 2012, the parents of US Army Lieutenant Peter Burks sued Plenty Of Fish.