Worried officers figured out that teens have a sinister new language as part of KPC (Keeping Parents Clueless).
They’re generally intuitive, but you should be sure they’re locked in your brain. In either case, you don’t want to be nodding along without knowing what’s being discussed. API: An “application programming interface” is a set of rules for how pieces of software interact.
If you’re on Twitter in particular, these are a must-know for improving your communications among team members and with your online audience. DM: A “Direct Message” is a one-on-one message sent on Twitter that is only visible to the two individuals exchanging them. MT: Sometimes when you’re resharing a Tweet, you’ll alter the text. RT: A “Retweet” is when you publish somebody else’s Tweet, in its entirety, to your own feed.
There are social media acronyms that you’ll find in business meetings, in marketing or sales reports, and from your IT team. This is usually a specific action related to building the company’s social presence or to getting involved in a marketing push. CTR: The “clickthrough rate” is a particular type of conversion rate where the action in question is clicking on a link. KPI: A “key performance indicator” is a metric your team or business uses to measure success in achieving goals. ROI: “Return on investment” measures the money you make in relation to the money you spent to make it.
To be the best at your job, you’ll need to know all of the most common abbreviations. For social media, this could be a measurement of engagement, conversions, shares or clicks, depending on your purpose in being on those networks. PPC: “Pay per click” is a metric for advertising costs that’s the same as CPC. It’s a way of assessing the success of certain promotional or advertising efforts. UGC: The term “user generated content” encompasses any written or visual material that the individuals using a platform create, from comments or blog posts, to photos or video clips.
Because most online discussion forums have a regularly-changing list that displays the recently active discussion threads, experienced users put this to their advantage. Knowing when to use jargon in your messaging is about knowing who your audience is, knowing if the context is informal or professional, and then using good judgment.