Advertising resource dating

Our advertising campaigns are one of the many ways we communicate our business idea.

We work with some of the world's best photographers, models and style icons, aiming to inspire a wide and diverse target group across our 61 markets.

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My people are from the world’s newest nation of South Sudan and we carry our culture everywhere we go.

I love and embrace my culture because that is what I grew up to do and I feel like it has made me the person I am today.

Last year in 2016, we experienced what a few digital content managers have described as a ‘content shock’ – a kind of kneejerk reaction to a message that was repeatedly bounced off the walls in most PR and marketing departments in years prior – “we’re not producing enough content”.

Well, it seems as though that message was received loud and clear, with a 36% growth in brand stories Yo Y since 2015.

But rather than running a standard re-engagement campaign of push, paid search and paid social to woo dormant users, Bel Media turned to its long-time monetization partner, mobile marketing and insights platform Start App, to jazz up the We Meet in-app experience with data-driven enhancements.