The women in those letters were not imagining the fact that it seems like there is a dearth of men; this is especially true if you live in urban areas like New York, where females far outnumber males.From Oyer’s economics perspective, this is a simple problem of supply anddemand.
And so I started online dating, and immediately, as an economist, I saw this was a market like so many others.
The parallels between the dating market and the labor market are so overwhelming, I couldn’t help but notice that there was so much economics going on in the process.
"After my first date, the thing that triggered in my mind is that this is all about markets," he said.
"And in the intervening 20 years between when I first dated and now, I'd learned a lot about markets." His book, "Everything I Ever Needed to Know about Economics I Learned From Online Dating" (Harvard Business Review Press; January 2014), breaks down online dating into basic economic principles. Some people say Twitter blew their IPO by underpricing the stock. Demand is driven not by the product but by other users.
podcast, hosts Cheryl Strayed and Steve Almond read a letter from a 34-year-old single urban woman who bemoans the fact that good guys seem to be “scarce,” wondering if she will have to “settle” with someone.